Makemoro · Independent studio · Toronto · For dealers & distributors

The margin
is in the gaps.

Dealers and distributors rarely lose money at the sale. They lose it between systems — an order and the unit it should claim, an invoice and its reversal, a website and the search result that never shows it. Makemoro finds those gaps, designs the fix and hands it over.

Request an Operating Review How we work together

Concept illustration of a dealer showroom, equipment, order documents and a distribution network — Dealers, distributors and the systems between them

Four gaps we look for

Each looks small. Each quietly costs margin, cash or reputation.

The Gap Map — A sale travels from a market decision to a payment. These are the four places it most often breaks. We walk the path, segment by segment.

Order ↔ unit

Two orders both believe they own one machine. A future order loses track of the shipment it was promised.

Invoice ↔ reversal

A cancellation deletes or zeroes a record. Inventory, cost and payment drift apart, and the reason is gone.

Website ↔ search

Product pages buyers never see. AI answers that name a competitor instead.

Market ↔ decision

Brand and territory decisions made without the public data that already exists.

Take the five-minute Gap Check

Three ways to work together

Start with a bounded diagnosis. Whether we continue is your call.

Operating Review

2–3 weeks · fixed scope · fixed fee agreed before we start

We examine the four gaps and deliver a prioritized plan, plus a clickable prototype of the highest-value fix.

You keep everything. No obligation to continue.

Start with a review See a sample report

Design & Build

Scoped from the review · fixed fee per phase

We build the first version of the fix: working software or a website, with tests and documentation.

Handed over for your team or partner to run.

Market & Visibility Watch

Monthly · written brief plus one call

Public registration and inventory signals, changes in search and AI visibility, and issues found by daily checks.

Cancel any month.

Selected work

Dealer ordering, window and door operations, and research into the markets they serve.

All projects

Window & Door Business Platform

Business systems

Product configuration and quoting, customer projects, drawings and factory orders, purchasing and delivery, measurement and installation, and component warranty and service records.

Configuration & quoting
Drawings, orders & delivery
Measurement, installation & warranty

Dealer Ordering Portal

Business systems

A B2B portal connecting dealer ordering to internal operations: authorized brands, dealer pricing, stock and future orders, and inventory allocation.

Dealer & brand eligibility
Stock & future orders
Allocation & internal workflows

Powersports Market Intelligence

Research & intelligence

Brand representation, physical dealerships, territories and publicly visible inventory, organized into comparable research views with evidence grades and collection status.

Brands & physical dealers
Territory matrices & visible stock
Evidence grades & change history

Construction Equipment Intelligence

Research & intelligence

Public OEM locators, physical branches and brand relationships connected for regional research into construction-equipment dealer networks and multi-brand coverage.

OEM sources & branch entities
Brands, product lines & regions
Source-backed network analysis

Why trust the advice

6.9K → 94K: Google search impressions across seven sites we run (Jul 31 – Oct 28, vs the 90 days before)
493 → 4,253: Organic clicks over the same periods
≈9,100: Appearances in Google's AI answers across those sites in 28 days (Sep 20 – Oct 17)
1,160+: Physical powersports dealer locations mapped and de-duplicated across 15 brands
6.1 s → 2.0 s: Median page load in a dealer portal after a session redesign (load test, 50 users)

We run what we build

Most of these systems were built for distribution businesses the founder operates. They handle real orders, units and payments every day.

No release without gates

Every release passes automated checks first — permissions, reversals, tenant isolation, and the side effects that usually slip through.

Every figure has a source

Every figure in our research carries its source and collection date. What we could not collect is marked as missing, not estimated.

Who you will work with

ViolaFounder

I run dealer and distribution businesses in Canada across building products, construction equipment and powersports, and I design the systems they run on. I carry out every Operating Review personally; it is never handed off.

Meet the studio

Thinking in public

Every two weeks: dealer systems, Canadian market data, search and AI visibility. Methods and public sources only.

2026-10-31

How dealer unit allocation works — and why reversals must not delete records

Unit allocation ties one serialized machine to one order. Here is the lifecycle, why reversals must stay on the record, and how to test your own system.

2026-11-07

The Makemoro Canadian Powersports Index, 2026-Q4 (Issue 1): Registered Off-Road Stock in Quebec and Ontario

Coming next

2026-11-14

Reading Canadian powersports registration data: what Quebec and Ontario can and cannot tell you